1. WEBSITE (SHOPIFY) – RESPONSIBILITY & EXECUTION

🎯 Goal

Launch a conversion-focused, scalable Shopify store in ≤30 days.

Key Tasks

• Buy Shopify plan
• Set brand theme
• Upload products
• Payment + checkout
• Legal & compliance (EU)

Responsible Role

E-commerce Manager (Shopify Lead)

Detailed Responsibilities

• Select Shopify theme (Dawn / Impulse / Prestige)
• Structure site:
  • Home
  • Shop
  • Product pages
  • About Us
  • Contact
  • FAQs
  • Shipping & Returns
  • Privacy + Terms (EU GDPR)
• Optimize:
  • Mobile-first layout
  • Fast loading
  • Clear CTAs
• Integrate:
  • Stripe / PayPal
  • Klarna (EU conversion boost)
• Install apps:
  • Product reviews
  • Email capture
  • Upsell / cross-sell
  • Tracking (Meta, Google)

📌 Team Size: 1 person
📌 Timeline: 10–14 days

2. PRODUCT UPLOAD & CATALOG MANAGEMENT

🎯 Goal

Build a high-margin, trustable product catalog.

Responsible Role

Product & Sourcing Manager

Tasks

• Product research (automation, gadgets, smart devices)
• Select 10–20 hero products
• Write:
  • SEO product titles
  • Benefit-driven descriptions
  • Feature comparisons
• Upload:
  • Images (clean + lifestyle)
  • Variants
  • Pricing
• Set:
  • Profit margins (target 60–70%)
  • Bundles (starter kits)

📌 Key Rule:
Do NOT sell everything. Sell few, high-converting products.

3. SUPPLIER & BRAND APPROACH (AliExpress + Direct Brands)

🎯 Goal

Reliable supply, fast shipping, brand-ready products.

Responsible Role

Supplier & Procurement Manager

AliExpress Strategy

• Select suppliers with:
  • ⭐ 4.7+ rating
  • EU warehouse
  • ≥1,000 orders
• Order samples (mandatory)
• Negotiate:
  • Bulk pricing
  • Custom packaging (later phase)

Brand Partnerships (SwitchBot-like brands)

• Send B2B reseller emails
• Ask for:
  • Wholesale price list
  • MOQ
  • Dropshipping support
• Sign reseller agreements

📌 Long-term: Move from AliExpress → direct factory → private label

4. SHIPPING & LOGISTICS

🎯 Goal

Fast, predictable delivery across EU.

Responsible Role

Operations & Logistics Manager

Shipping Setup

• Phase 1:
  • AliExpress EU warehouse shipping (5–10 days)
• Phase 2:
  • Local 3PL (Italy / Germany / Poland)
• Define:
  • Free shipping threshold (€49–€69)
  • Paid express shipping option

Returns

• EU-compliant return policy (14 days)
• Local return address (critical for trust)

5. SOCIAL MEDIA ACCOUNTS SETUP

🎯 Goal

Build trust + retargeting assets.

Responsible Role

Brand & Social Media Manager

Platforms to Create

• Facebook Page
• Instagram Business
• LinkedIn Page
• X (Twitter)
• Google Business Profile

Tasks

• Unified branding:
  • Logo
  • Banner
  • Bio
• Post:
  • Product demos
  • Short reels
  • Benefits (energy saving, automation)
• Connect:
  • Shopify
  • Meta Business Manager
  • Google Ads

📌 Important: Even with low followers, ads will work.

6. ADS & GROWTH STRATEGY (CORE PART)

🎯 Goal

Acquire customers profitably in EU.

Responsible Role

Performance Marketing Manager

🎯 TARGET SEGMENTS

Segment 1: Smart Home Beginners

• Age: 25–45
• Pain: “I want automation without rewiring”
• Products: Switch bots, smart plugs

Segment 2: Renters

• No drilling / no wiring
• Easy install
• Budget-conscious

Segment 3: Energy Savers (EU strong)

• High electricity cost
• Ads focused on savings

📢 AD CHANNEL STRATEGY

Meta Ads (Facebook + Instagram)

• 60% budget
• Video demos (15–30 sec)
• Retarget visitors

Google Ads

• 30% budget
• Search intent (buy-ready users)
• Shopping ads

TikTok Ads (optional)

• 10% test budget

📊 BUDGET EXAMPLE (Monthly €3,000)

• Meta: €1,800
• Google: €900
• TikTok: €300

KPIs

• CAC target: €15–€30
• AOV target: €70+
• ROAS: 2.5x+

7. TEAM STRUCTURE (LEAN & REALISTIC)

🔹 Phase 1 Team (5 People)

Role	Key Responsibility
Founder / CEO	Vision, suppliers, big decisions
E-commerce Manager	Shopify + site
Product & Sourcing Manager	Products & suppliers
Performance Marketer	Ads & growth
Operations Manager	Shipping & returns

📌 Outsource initially where possible (ads, creatives).